Social media are new media technologies that facilitate the creation, sharing and aggregation of content (such as ideas, interests, and other forms of expression) amongst virtual communities and networks.[1][2] Common features include:[2]
- Online platforms enable users to create and share content and participate in social networking.[2][3][4]
- User-generated content such as text posts or comments, digital photos or videos, and data generated through online interactions.[2][3]
- Service specific profiles that are designed and maintained by the social media organization.[2][5]
- Social media helps the development of online social networks by connecting a user's profile with those of other individuals or groups.[2][5]
The term social in regard to media suggests platforms enable communal activity. Social media helps people connect and build networks.[6] Users access social media through web-based or mobile applications. These interactive platforms allow individuals, communities, businesses, and organizations to share, co-create, discuss, participate in, and modify user-generated or self-curated content.[7][5][1] Social media is used to share memories, form friendships, build communities and learn.[8] They may be used to promote people, companies, products, and ideas.[8] Social media can be used to consume, publish, or share news.